Top 5 Personalization Apps on Android in Nigeria: Q1 2025

In the first quarter of 2025, the Android personalization app market in Nigeria saw varying performance trends among the top five apps. Here’s a closer look at their metrics, based on data from Sensor Tower.

Led keyboard & Themes, developed by Devmusic, experienced a significant decline in weekly downloads, starting at 55.7K and dropping sharply to just 82 by the end of February. Despite this, weekly active users remained relatively stable, ranging from 64K at the start of January to 51.5K by the end of March.

The MWS: NIMC MobileID app showed a consistent download trend at the beginning of the quarter, peaking at 29.1K in early February before declining to 16.2K by the end of March. Weekly active users followed a similar pattern, increasing to 309.9K in late February but ending the quarter at 251K.

Find Phone Anti-theft No Touch from Esame Marketing Limited saw an impressive rise in weekly downloads, culminating at nearly 94.9K by the end of March. This growth was mirrored in weekly active users, which surged from 12.1K at the beginning of January to over 121.5K by the quarter's end, with revenue peaking modestly at $21 in early February.

Launcher OS™ by Apps Genz maintained a steady weekly download rate, starting at 28.4K and dipping to 12.6K by late March. Revenue remained stable throughout the quarter, hovering around $30 weekly, while active users experienced a gradual decline from 216.1K to 157.2K.

Finally, Make Money: Play & Earn Cash saw a consistent download pattern, with numbers ranging from 21K to 12.2K over the quarter. Active users also showed a slight decline, starting at 30.8K and ending at 23K.

These insights reflect the dynamic nature of the personalization app market in Nigeria and highlight the varied performance of leading apps in the space. For more detailed analytics and insights, visit Sensor Tower.